Typography has long been a vital part of promotional material and advertising. Designers often use typography to set a theme and mood in an advertisement; for example using bold, large text to convey a particular message to the reader. Type is often used to draw attention to a particular advertisement, combined with efficient use of color, shapes and images.
Typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, line spacing, adjusting the spaces between groups of letters and adjusting the space between pairs of letters.
Today, typography in advertising often reflects a company’s brand. Fonts used in advertisements convey different messages to the reader, classical fonts are for a strong personality, while more modern fonts are for a cleaner, neutral look. Bold fonts are used for making statements and attracting attention.
Typography is always inspiring. Some designers take it to the next level by creating absolutely stunning works of art using typography which is quite memorable and will stand the test of times. In this article, i have shared over 35 awesome typography posters in advertising and design.